The evolution of Enterprise Architecture in business transformation
The evolution of Enterprise Architecture in business transformation

Organizations of all sizes and industries face an increasingly complex and rapidly changing business environment that may hinder successful business transformation. The leading innovation author and speaker Peter Hinssen calls it the “Never Normal” – a world with more frequent ‘seismic shocks’ of technology innovation, geopolitical conflicts, and ecological challenges affecting the very fundamentals of business, and the ‘polycrises’ when multiple catastrophic events occur together.
This new reality presents a wickedly complex challenge for business leaders to understand and respond more quickly to this mix of threats and opportunities while simultaneously transforming their organizations to achieve business goals.
Organizations must embrace the uncertainty of not knowing what will happen next and methods that enable them to navigate this complexity early enough, or they risk going the way of Kodak, Blockbuster, and Nokia.












